Ranbir Kapoor and Katrina Kaif in a stylish avatar

They believe in making stylised products.

They believe in setting trends, not aping anyone. Tips, whose November 6 release is the eagerly awaited rom-com Ajab Prem Ki Ghazab Kahani, directed by Raj Kumar Santoshi with heart throbs Katrina Kaif and Ranbir Kapoor have once again given their product a kind of sophistication that is their hall mark. Ramesh Taurani, the producer of APKGK knows the pulse of his audience; and he says that today’s audience that has been exposed to Hollywood films, are keen to borrow a similar sheen for the local fare.

“Keeping this in mind my creative producer Jay Shewakramani, the director Raj Kumar Santoshi and I sat together to give APKGK also a definitive look. If you recall our earlier films like Soldier, Race and even Kismet Konnection, you would have noticed that we spared no expense in shooting our films on virgin locations abroad. Besides concentrating on the story aspect, we have always made sure our films look slick.’’ Taurani feels that a younger audience is always looking to borrow styles from films...and hence, a good looking film is like a magnet that draw an audience.